Home > 6710, 6710 Navigator, 6720, 6720 Classic, 6720c, Classic, E Series, E55, E75, megapixel, mwc, Navigator, Nokia, Ovi, Ovi Store, S60, S60 V3, Symbian, Upcoming, Wi-Fi > E75, E55, 6210Navigator, 6270 Classic and Ovi store announced by Nokia

E75, E55, 6210Navigator, 6270 Classic and Ovi store announced by Nokia

Nokia today finally officially announced the leaked E75, along-with it it also announced the E55-the slimmest Smart-phone from Nokia. Also announced were the 6710 Navigator and 6720 Classic and the much talked and written about Nokia Apps store debuted as Ovi store.

E75E75E55E556720 Classic6720 67106710


Here comes a month of standby time, with the Nokia E55. Put alongside an incredibly thin profile and Nokia’s new compact keyboard, placing two letters on each physical key, the E55 is aiming for those travellers with “a business state of mind.” Expected availability will be in the summer for around 265 Euros Sim free.

The Nokia E55, announced at MWC has been targeted to the business users, and has built on the success of the E71. The obvious inheritance is in the slimness of the device with the E55 managing to slim down to only 9.9 mm thick (so the designers met the sub 10mm target I presume they were given). The battery life on the E55 is incredibly high, with up to 28 days of standby time or 8 hours talk time available on the GSM version.

Hardware Features of the Nokia E55
System: WCDMA 850/1900/2100 or GSM/EGSM 850/900/1800/1900
User Interface: S60 platform, version 3, feature pack 2.
Dimensions: 116 mm x 49 mm x 9.9 mm
Volume: 54 cc
Weight: 98 g
Standby time: Up to 28 days (GSM), up to 19 days (WCDMA)
Talk time: Up to 8 hours (GSM), up to 6 hours (WCDMA)
Main display: 2.4” QVGA (320×240), up to 16 million colors
Battery: BP-4L, 1500 mAh, Li-Po
Memory: Up to 60 MB internal memory, 2GB microSD in sales box, support for up to 16GB microSD memory card

The obvious new hardware feature is the keys – by adding in two letters on each key, the component count has been reduced, and I suspect this is one area which has allowed the dimensions of the device ro be reduced below 10mm. Whether the users will appreciate the dual keys remains to be seen. It has been attempted on a number of devices in the past with varying levels of success. I’m sure Rafe will comment on this once he gets some time with the device in Barcelona.

Software Features of the Nokia E55
Predictive engine that suggests word completions, error corrections and automatically learns new words.
Full Email, Calendar and Contacts experience.
Multiple business and personal Email accounts in a single device with enhanced UI.
Improved company name search, remote company directory lookup, create and receive meeting requests.
Superior voice quality with noise cancellation.

Clearly targeted at business users, the built in mobile VPN will aide the mobile road warrior to stay in touch with the office, while the IT Security department will be happy to see data encryption for both the microSD card and the built in memory available. It’s also hardware accelerated, which should mean little impact on the perceived speed of the E55 in use.

The Nokia E55 is a bold device. For all the talk of of growing out of the E71 and customer feedback it is taking a number of risks in the design (such as the keyboard), while at the same time exploring new areas such as encryption and mobile VPN access.


Possibly the most leaked Nokia smartphone ever, the E75 finally got official just now after being introduced on stage at MWC, priced at 375 Euros. Billed as the best messaging smartphone ever and a direct descendant of the 9300i, the E75 has a slide-out QWERTY keyboard beneath a standard Eseries frontplate. Official images, videos, comment and details below.

Interestingly, the E75 was billed as coming from the lineage of Nokia 9500 and 9300i, but the E90 was omitted – the E75 is seen as following on from the Series 80 devices. From my point of view, the use of the small screen means that the E75 rather misses the point of the classic ‘Communicator’ form factor, but this is a personal call…

Features and Specs:
112mm by 50mm by 15mm, 139g
Availability is ‘March’, so very soon, at 375 Euros before taxes
Available in Red, Silver/black and Copper/Yellow
N-Gage compatible (thanks to the (low res) 2.4″ QVGA screen…. [mutter])
Preloaded with Nokia Messaging Service
3.2 megapixel camera/VGA video capture, GPS, Wi-Fi
3.5mm audio jack with TV out
Standby time: Up to 11 days (GSM), 11 days (WCDMA) Talk time: Up to 5.4hours (GSM), 4.2 hours (WCDMA)
BL-4U, 1000 mAh, Li-Po battery (- disappointing)
microUSB port, including charging

The Sales Box Video

6710Navigator and 6720Classic

Not launched from the stage but merely leaked out by press releases were the 6710 Navigator and 6720 Classic. The first features pre-licensed Nokia Maps (of course), a dedicated navigator key, plus a ‘touch area for easy zooming’. The 6720 Classic is a candy bar design and its innovation is ‘active noise cancellation’ for voice calls, a S60 first. Both devices have the usual 5mp camera and S60 spec level, including TV out. More details and photos below.

Key Hardware and Software Features on the 6710
User Interface: S60 3rd Edition
Dimensions: 104.8 x 50.1 x 14.9 mm (L x W x T), 2.6” inch outdoor optimized QVGA display
Weight: 117 g
Display: 2.6 inch QVGA (320 x 240 pixels)
5 megapixel camera with Carl Zeiss optics and high quality flash
High speed Internet access (HSDPA/HSUPA and WLAN)
Around 50 MB for user memory, 2GB microSD card, support for up to 16GB memory
Navigation Features on the 6710 include
Built-in GPS: Nokia Maps 3.0 with integrated GPS, Assisted GPS (A-GPS) support
Integrated compass pedestrian guidance
Access to locations, maps and routes with Navigator key
Maps support in Calendar, Contacts and Gallery
Zoom area for easy browsing and easy zooming of maps and images
Drive and Walk navigation included with premium content such as real time traffic information, current whether, POI content eg movies, events etc.
Regional maps preloaded on the device
Navigation ready to use without SIM-card
Full voice-guidance

Talking about the Maps experience,Nokia said: “The recent integration of Maps with Ovi allows people to pre-plan their journey at home on their PC and synchronize with their mobile device. Additionally, Maps has been updated to include a number of new features such as high-resolution aerial images, 3D landmarks for over 200 cities, terrain maps, weather service, premium travel and events content and traffic and safety warnings. With both of the new devices including a compass, working in conjunction with the new features of Maps, the pedestrian navigation experience has been significantly improved.”

Included in the box of the 6710 Navigator is the Nokia CR-111 car holder, which “cradles the Nokia 6710 Navigator easily in the car and completes the driving navigation solution. For those that want a little extra, there is also the Nokia Speakerphone HF-310, which boasts high quality hands free with echo cancellation and noise reduction.”

The Nokia 6710 Navigator will join in the third quarter with an estimated retail price of 300 EUR, before taxes and subsidies.

Key Hardware Features on the 6720
Curved design that fits face and hand
User Interface: S60 3rd Edition
Dimensions: 110 x 45 x 14 mm (L x W x T)
Weight: 110 g
Display: 2.2 inch QVGA (240 x 320 pixels) with up to 16 million colors
Battery: Nokia Battery BP-6MT, 1050 mAh
Memory: Up to 50MB internal memory, support for up to 8GB microSD memory card
Key Software Features on the 6720
Active noise cancellation
Advanced imaging features with 5 megapixel camera
WB-AMR supported for 2G/3G
Easy sharing of photos and videos, attached with location information – online sharing to web, phone to phone, or on TV screen
Built-in GPS: Nokia Maps 3.0 with integrated A-GPS, city compass, map rotation, pre-installed maps in microSD
HSDPA/HSUPA data connection for fast web browsing and uploading/downloading
Ovi Share and NGage Gaming support built in.

The Nokia 6720 appears to be the new baseline for S60 phones, and the inclusion of both GPS features and the continuing expansion of NGage away from the Nseries range is a welcome sight. The Nokia 6720 classic is expected to begin shipping in the second quarter of 2009 at an estimated retail price of 245 EUR before taxes and subsidies.

OVI Store

The Ovi Store, announced by Nokia today at MWC, is the Finnish entry into the rapidly growing market for on-device software stores. Promoting their reach of 50 million devices and a simple route to market for developers, Nokia’s presentation hit all the right notes. The revenue split of 70% to developers was also clearly announced, along with publish.ovi.com, which is open for developers to register from today (and upload from next month). More thoughts below.

The biggest surprise from the stage was the expected launch date of the store (as opposed to the “lets sign up developers” mode which it currently is in)… the Ovi store will go live in some 13 weeks time, in early May. The perception is going to be that Nokia have been bounced into an announcement before the Store was fully ready, and the long lead time is a result of that.

The business realities are much more complicated than that. With multiple territories to contend with, hundred of operators, and a much wider range of devices and differing capabilities, the infrastructure requirements will be an order of magnitude higher than Apple’s iPhone App store. That won’t stomp the immediate comparisons.

In that sense it was good that the developer cut of 70% was mentioned clearly on stage, putting the perceived return to the developer on a par with those working on the iPhone, although the Q and A session after the presentation saw one journalist zero in on that number and asking for clarification. The 70% will be after any credit card fees or operator cut on the sale, and how much that will be could change depending on the network and the territory.

Nokia are stressing two areas where the Ovi store could be different, both of which are closely tied together – the recommendation engine and the location aware features.

While a recommendation engine is now to be expected for an online store (Amazon pioneered this many years ago), the addition of location data is new, and one presumes that by specifying who your friends are in the Ovi ecosystem, will provide much more accurate data to augment the “your buying patterns are similar to person Y” model that most stores use.

The addition of location awareness is genuinely different, and was demonstrated by the Ovi Store offering a Lonely Planet Guide when arriving at a new destination with your mobile phone, and while tour guides and travel apps are the easiest apps to consider for location awareness, I’m sure developers will use this to help push applications with ideas we won’t have considered.

What both these new areas do bring attention to is the navigating through the Ovi Store. As more and more applications become available through a portal, the ability to browse the applications sensibly and quickly becomes one of the most important areas of the store. Developers cannot rely on being chosen as “app of the week” or making enough sales while on the “Newest 25 apps” list of the stores. If Nokia can help users browse the store and get to relevant applications without playing favourites, then the Ovi store could be one which people want to get involved with.

Developers can register now, and applications may be uploaded from next month. As with most services, the devil will be in the detail (for example there’s no word on what testing or certification of applications will be required, as this is written). For now though, Nokia have laid out their store in broad terms, and it will be interesting to see what developers, networks and users make of the offering.


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